'One of 10 ideas that will change the world' TIME
The ambition was to evolve the insights inside the landmark business book 'What's Mine Is Yours' into a dynamic brand 'Collaborative Consumption' and underpin that brand with unique intellectual property. Then formulate the idea architecture to help first time writer Rachel Botsman become a global thought leader and in doing so lay the foundation to turn Collaborative Consumption into a global movement. Having launched at TED in 2010 and then subsequently been heralded in TIME, The Economist, New York Times, The Sunday Times and Wired, within 12 months Botsman was called on to present Collaborative Consumption to the Clinton Foundation and 10 Downing St.
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The challenge, to distil the market intelligence of leading music search agency www.soundlounge.co.uk and design a digital platform that provides 'Pantones for Sound; a means for advertising agencies and brands to describe, collaborate and brief music in a way that mirrors brand values. In the same way as a Brand Wheel helps an agency determine brand values and a Pantone Chart precisely defines colour, BrandTones does this for sound. BrandTones is poised to change the way music is used creatively by brands and agencies worldwide.
The conceptualisation of Fansparks as the world's first Social Broadcasting platform. In essence social broadcasting is the next stage on from traditional media broadcasting. Recognising that in 2012 we are in an age of 'me media' where the audience are the new primary transmitters of content through their own social networks, Fansparks provides brands with a simple, intuitive platform to mobilise an audience to make a piece of content go viral socially and then recognise and reward the most influential broadcasters. Part YouTube, part TweetDeck, part Klout with an element of Groupon, Fansparks is set for ignition in 2012.